Our Privacy Policy

Who Requires Op-In Consent?

Opt-in requirements come from the carriers and third parties who approve text campaigns for businesses to send texts to consumers. This requirement is not from Follow Up Boss.

What Do I Need to Do?

To approve your business registration, the primary Contact Us form must have clear opt-in language that includes:

  1. Explicit opt-in (e.g., "I agree to be contacted by text...")
  2. How to opt-out (e.g., "Reply STOP to unsubscribe.")
  3. Who will be sending the messages (e.g., "ABC Realty Group")
  4. Link to your company’s Privacy Policy (learn more here)

We also recommend including the following:

  1. Fees may apply (e.g., "Msg/data rates may apply.")
  2. Message frequency (e.g., "Msg frequency varies.")